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How to Influence Your Customers to Buy

Wednesday, November 30, 2011 from 12:00 PM to 1:15 PM (CT)

How to Influence Your Customers to Buy

Ticket Information

Ticket Type Sales End Price Fee Quantity
How to Influence Customers Webinar Ended $69.00 $0.00
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Event Details

Marketing Edge Webinar Series

Webinar III.  How to Influence Your Customers to Buy

 

Senior Level Webinar – Requires Knowledge of the role of the customer experience in marketing. Webinar attendee should have a well-defined brand experience frame, and should also have done some customer experience mapping for their business.

 

Prep materials: Customer Experience Manifesto, Brand Experience Frame, Customer Experience Map, 

I. How Customers Make Purchase Decisions

  • The psychology of Buying
  • The Unconscious Purchase Factors That Drive Sales

II. How to Influence Customers Purchase Decisions

  • Tapping the Unconscious to create sales
  • Guiding the customer purchase decisions
  • When and how to use the “Test Drive”

III. Designing Products and the Buying Environment

  • Predicting Customer Preferences
  • Setting the purchase stage
  • Influencing Customer moods

IV. Pricing

  • The role of pricing in the purchase decision
  • Pricing strategies that get the sale
  • Enhancing your price without lowering it

V. Creating Your Influence Strategy

  • Mapping out your plan
  • Making Changes

 

Tuition: Only $69  

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** After registration, you will receive a receipt from PayPal confirming your registration. Within 24 hours you will receive another email with details and links on attending the webinar.

When

Wednesday, November 30, 2011 from 12:00 PM to 1:15 PM (CT)


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Hosted By

Jay Ehret of The Marketing Spot



Jay Ehret is the founder and Dean of Marketing Know-How for TheMarketingSpot.com, a marketing education firm teaching entrepreneurs and small business owners how to become better marketers.

Located near Waco, Texas